OUR STORY
Wayz was born in 2019 in Porto, Portugal, founded by Pedro Maçana and Daniel Gonçalves — united by a passion for sneakers and a shared dream: to create a Portuguese sneaker brand, 100% designed and crafted in Portugal.
The journey began with a crowdfunding campaign on Indiegogo, bringing Wayz to life with the support of sneaker enthusiasts worldwide. By the end of 2019, the first airs were delivered, and the online store launched.
Just three months later, Wayz took its next step, opening its first physical store in Bonfim, Porto.
Wayz was born from a deep belief that society should evolve with a greater sense of responsibility—for people and the planet. We envision a world where brands and businesses actively contribute to social and environmental well-being, making a real impact through conscious choices and meaningful actions.
OUR MISSION
To create authentic, timeless designs, working locally, ethically and transparently
with the best partners, while delivering exceptional value to our customers.
OUR PURPOSE
To inspire people to find their way to a more authentic and zestful life
OUR VALUES
Authenticity, Responsibility, Transparency
Ethically Crafted
LASTING, ETHICAL SNEAKERS WITH TIMELESS AUTHENTICITY
Wayz sneakers are designed to last—crafted ethically and transparently using eco-friendly and recycled materials, all locally sourced and produced in Porto, Portugal.
More than just footwear, they’re made to be part of a conscious lifestyle, built to create lasting memories.
As both producers and consumers, we hold immense power in the choices we make. By demanding better, we can drive change—fighting mass consumption, reducing waste, and standing against human exploitation.
Be conscious. Buy less. Choose well.
HIGH QUALITY AND SUSTAINABLE MATERIALS
Wayz sneakers are crafted with a strong commitment to sustainability, using high-quality, eco-friendly, and ethically sourced and local materials:
- Locally Sourced Vegetable tanned leather – Responsibly sourced leather from certified suppliers for a lower carbon footprint.
- Recycled Rubber Soles - Durable, flexible, great traction and repairable.
- Vegetable tanned leather lining and insoles – Made from breathable, hypoallergenic and very comfortable crust leather.
Every material is carefully chosen to ensure durability, comfort, and style—without compromising on ethics or the planet.
LOCAL SUPPLIERS AND GREAT KNOW HOW
At Wayz, we keep it close to home—designing, sourcing, and producing our sneakers locally. Every component is sourced and crafted within a 70 km radius of Porto, Portugal.
This proximity gives us a unique advantage. We maintain strong relationships with our suppliers, collaborate closely to refine materials and designs, and ensure the highest quality in every pair we make.
More than that, it significantly reduces our ecological footprint. By keeping production local, we eliminate the need for unnecessary global transportation, ensuring our sneakers reach you with minimal environmental impact.
CRAFTSMANSHIP WITH INTEGRITY
Quality starts with the people behind every pair of Wayz sneakers. That’s why we personally select each of our suppliers—family-owned businesses with decades of expertise in shoemaking.
Our partners share our values, ensuring fair wages, safe working conditions, and full respect for labor laws. Skilled artisans, assionate about their craft, bring each sneaker to life with care and precision—because ethical production and exceptional uality should always go hand in hand.
DESIGNED TO BE REPAIRABLE
Wayz sneakers are designed with repairability in mind, extending their lifespan and reducing waste. Here’s how:
● Durable, replaceable Outsoles – The stitched construction allows worn-out soles to bereplaced, keeping your sneakers functional for years.
● High-Quality Materials – We use premium, long-lasting materials that can withstand wearand be refreshed over time.
● Repair & Refurbishment Program – Through our Wayz 2nd Life initiative, we offer repair services to give sneakers a second life, whether it’s resoling, reinforcing, or deep cleaning.
● Sustainable Mindset – Instead of discarding worn sneakers, we encourage conscious ownership—repairing and reusing to minimize waste and make the most of every pair.
By designing for repairability, Wayz neakers aren’t just made to last they’re made to evolve with you.
Transparency
FAIR PRICES, BEST VALUE
At Wayz, we believe high-quality sneakers shouldn’t come at an unfair cost.
Our pricing reflects our commitment to transparency and accessibility.
By minimizing intermediaries, keeping our supply chain local and simple, and maintaining a flexible cost structure, we’re able to craft durable, long-lasting sneakers at a fair price—making them accessible to more people without compromising on quality or ethics.
Great craftsmanship, responsible production, and fair pricing, because everyone deserves sneakers that last.
CRAFTED FOR A LOWER IMPACT
At Wayz, we believe in transparency and accountability. That’s why, in collaboration with Dcycle.io, we conducted a Life Cycle Analysis of our vegetable-tanned leather collection to measure its environmental footprint.
The results?
Each pair of Wayz sneakers emits 16.2 kg of CO₂, a 10% reduction (-1.6 kg CO₂) compared to typical fast fashion sneakers. By choosing responsible materials and ethical production methods, we’re actively working to reduce our impact—step by step, sneaker by sneaker.