Wayz Sneakers' Design Approach and Inspiration
WAYZ - A TIMELESS | SEASONLESS | GENDER-NEUTRAL | VERSATILE | LONG-LASTING SNEAKERS BRAND
We dreamt of a 100% Portuguese sneakers brand!
First of all, because we love sneakers. Passion is essential, but what drives us goes beyond passion. We don’t believe in any brand, or sneaker, so we decided to make sneakers OUR WAY.
And "OUR WAY" means designing, sourcing and producing locally with the least intermediaries. But also to create ethical sneakers with the least environmental footprint and be able to sell them at a fair price.
As creators and producers, we have immense power through the products we make. We need to be conscious about this power and act, producing responsibly, to fight mass consumption and waste.
That's why we use high-quality and eco-friendly materials (vegetable-tanned leather and recycled rubber) and solid construction (stitched outsoles) so that our sneakers can last longer. As we usually say, we want them to be part of your life and memories.
Since day one, we also knew we would design gender-neutral (designed for Humans), seasonless, versatile sneakers. We took this decision to simplify our offer and make it easier for you to choose your favourite design and colour. We wanted you to wear our ethical sneakers all year (so it's worth the investment) and on any occasion, formal or informal.
Finally, we needed some inspiration to mix our assumptions with a coherent aesthetic that would give our sneakers a personality and an attractive and modern look.
As a local brand and very proud of our origins, it was pretty natural for us to feel inspired by our hometown, Porto - Douro river and its bridges, the narrow and winding streets… and its People - sincere, with a strong, solid character, like the city granite escarpments and buildings, and at the same time progressive and liberal.
INSPIRED IN PORTO AND ITS PEOPLE